Asus is well renowned for it's miniature series of PC's the Eee Netbook and net-tops.
Asus was successful in garbing the pc and laptop users to their range of products.
Now asus is planning to capture the E-book reader segment.
Asus is bringing up a device to compete with Amazon's kindle and similar devices from other manufacturers.
I guess probably they would name the product as Eee-Reader.
Anyways we could expect a good competition hopefully becoming affordable.